Real estate CRM is software that helps real estate agents and brokerages keep track of all communications with clients, prospects, and leads. It automates many of the most laborious tasks involved in managing a client database, allowing users to focus on more important aspects of their job such as finding new leads or generating referrals. It also offers valuable marketing, campaign, sales, and customer reporting. Many CRMs integrate with other digital tools that expand their functionality, such as email, text, and social media ad management apps.
Some of the best real estate crm provide features like contact management, lead tracking, and email drip campaigns. Others offer features like project management, a deal funnel, and the ability to analyze data to create reports. Some CRMs even support mobile access so that users can manage their work on the go.
A few of the top real estate CRMs are Salesforce, Freshsales, Oracle NetSuite, and Zoho CRM. Some are free to use, while others have a price range from $50 to more than $1200 per month.
The best real estate CRMs are customizable and can be fine-tuned to fit a business’ unique processes and sales pipeline. They should also be scalable, so that they can grow with the company and adapt to changing needs. Some of the top real estate CRMs also have a feature that allows users to connect with leads through a powerful dialer and auto call recording. This helps them engage more leads and convert them into satisfied customers.