Choosing the right voiceover is an important factor in any project. It should capture the essence of the message and make it resonate with the audience. The voice, the gender and the dialect or accent are all crucial factors in making that connection.
Male voices are generally perceived as authoritative, factitious and serious. This can work well for products that have a more serious, corporate appeal. Similarly, they can be great for explainer videos and educational content that is designed to build trust.
Female voices are seen as more nurturing and caring. This can be a very positive and engaging tone for adverts or educational content that is designed to encourage or inspire. The softer, more delicate tone of a female voice also lends itself well to character voices in video games and animation.
When working on a localised project it is very important to consider the language used by your target audience. For example, if you are working on an eLearning module to be delivered to employees across several countries, it is best to use a neutral accent that can be easily understood by all audiences. Similarly, if you are working on an advertisement for a Yorkshire museum it would be best to use a regional accent that your audience will be able to relate to.
Ultimately, the most important factor is that the voice over sounds natural and authentic. The voice should feel like a conversation and avoid any vocal trends that will date the recording, such as millennial upspeak where the intonation goes up at the end of each word. british male voiceover