The right voice for your project is a crucial factor that can make or break its success. Whether you need to create an engaging commercial, narrate an explainer video or eLearning course, choose the best voice over for your brand depends on the target audience and the tone you want to set. Choosing the wrong voice can cause your listeners to hit mute or lose trust in your company. The right voice can draw your audience into the message, making them take action and converting them into customers.
The type of British male voiceover you need will depend on the tone and emotions your message evokes. For example, a commercial selling men’s cologne will need to have an emotional, compelling and persuasive tone that will convince the audience to buy. A mellow and soothing voice will work better for this, while an energetic and powerful voice may be more appropriate for a different type of project, such as a corporate presentation or a video game trailer.
When selecting a male voice over, you will also need to consider the average speaking rate of your audio. The younger the target audience, the faster you will need to speak, whereas older audiences can tolerate higher speaking rates. You should also consider the type of text you will be reading as this can impact how much the voice actor needs to slow down.
When searching for the perfect male voiceover artist, you should always ask for recommendations and look at client reviews. This will help you narrow down the options and find the voice that is best for your project. Once you have found a few candidates, ask for demos so you can hear their work before hiring. Taking the time to carefully compare the voices, expressions, diction and enunciation of each will ensure you select the right voice for your project. british male voiceover