How to Choose a Voice Actor


A high-quality video production can bring brand awareness, boost sales and customer engagement. However, it’s crucial to get the voice-over right – no matter how stunning your video is, viewers won’t keep watching if they don’t connect with the message through its delivery. In this article, we’ll show you how to choose a voice actor and why investing in one that is well-suited to your brand can pay dividends in the long run.

The term is often misunderstood. While it can be referred to any recorded voice that is not seen on screen, there are some distinct differences between this and a normal spoken word recording. The most obvious distinction is that a voice-over is usually scripted and delivered in the studio, where the speaker can be controlled to achieve a specific tone and feel. It also tends to be a lot more structured than simply a natural spoken word – there are certain techniques used by professionals to deliver a believable and engaging read that is suited to a wide range of content.

Several great voice actors have found success using this production technique to create a range of interesting work. Sir David Attenborough is a famous example, as are Morgan Freeman and other well-known stars who have lent their voices to documentaries, radio dramas and more.

There are plenty of courses that you can take to train as a voice artist. Lots of them also offer a professional demo reel at the end, which can prove to be a valuable tool for getting your first gigs. But you don’t have to be a trained actor to excel at the craft – many non-actors have a natural and relaxed speaking style that can be adapted to a wide variety of styles and genres.

Having your recordings professionally edited can make the world of difference to a project. A good edit will remove any silences, aural stuttering, rushing or mumbling and any background noise that might have been picked up on the microphone. It’s a worthwhile investment to make, as it will help you get your videos into shape more quickly and give the audience a polished finish.

After your recording session, listen back with a pair of quality headphones to check for any areas that you want to improve or change. Use your software to cut out any parts of the recording that aren’t resonating with customers or making an impact on your brand. This might include the wrong pronunciation of key words or phrases, or the use of distracting slang or accents.

A versatile Scottish VO, with a natural sounding, friendly and warm, yet authoritative and trustworthy tone. Great for commercials, e-Learning, phone prompts and narration. London based.

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